Do the words social media make you cringe? Or are you a regular user who wants to expand their reach more effectively? Whatever your level of experience or inexperience with social media you can begin making an impact by following a few key strategies to help you select your platform, target your audience and determine your impact.
Whether using Twitter, Facebook, Pinterest, Instagram, Snapchat, Periscope or one of the many other social media platforms what matters is why you are using it and is it where your audience is hanging out.
My guest on this episode is my personal social media Yoda. I don’t always take his advice right away but I am learning to as just implementing one or two small changes regularly makes a significant impact on my results on social media.
Cool Hunter Ken Herron increases emerging brands’ revenue and market share by using technology to develop stronger emotional connections between companies and their customers.
Ken is an advisor for multiple global mobile and web startups, including TraveDoc, CharityCheckin, DIALaBRAIN, and Worldbop; and is the Head of Marketing for Singapore-based unified communications (UCaaS) startup Unified Inbox. He has held executive-level leadership positions at tech companies Tourico Holidays, Purple Communications, SocialGrow (acquired by Unified Inbox in 2014), and Online Buddies; and leadership roles at Avaya, Lucent Technologies, and AT&T.
A graduate of the Stanford Graduate School of Business’ Marketing Management Program, Ken earned his Master’s degree in International Management from the Thunderbird School of Global Management and his Bachelor’s degree in International Economics and German from Drew University.
Ranked the #2 CMO on Twitter worldwide by Social Media Marketing Magazine, Ken is a frequent author – including contributing to the 2014 book Apponomics and the 2013 book The Everything Guide to Mobile Apps – and popular speaker on leveraging technology for marketing.
You can hear him share the latest social business news, trends, and best practices on the All Business Radio Network in the U.S. and Channel Radio in the U.K. Connect with Ken on Twitter at @KenHerron.