105: Howard M. Cohen – Copy that Converts

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What is the first step in creating compelling content? How do you write that hook that gets your client or prospect to open your email and buy, register, click or forward your email? How do you get them to READ and take action?

Content marketing has become very big very fast yet most of us don’t have a clue how to leverage it properly to be effective. I knwo myself I have sent many emails and gotten no response. Yet I have also sent emails that convert.

My guest today is an expert at writing content that converts. How do I know? Because people keep hiring him tow write their content over and over and over again. They would not do that if they did not see a return on their investment hiring him.

Howard M. Cohen will share how you can begin to write copy that converts using three simple tips. My favorite is the one about writing with your ear. Intrigued? Take a listen and share your new copy with us!

Senior Resultant Howard M. Cohen is a 30+ year executive veteran of the Information Technology industry who continues his commitment to the channel as writer, presenter, and advisor to many channel partners, ISVs, MSPs, CSPs, manufacturers, distributors and more.  He is also featured regularly on such IT industry publications as The Dell/Microsoft Migration Expert Zone, Channel Insider, Insight ON Service Providers, Redmond Channel Partner Channel Partner magazine, and MSPMentor.    

Howard’s commitment to the IT industry community includes service on many vendor advisory panels including the Apple, Compaq, HP, IBM, and NEC Service Advisory Councils, the Ingram Micro Service Network board and as a U.S. Board member of the International Association of Microsoft Channel Partners.

Howard is a frequent speaker at IT industry events that include Microsoft’s WorldWide Partner Conference, Citrix Synergy/Summit, ConnectWise IT Nation, ChannelPro Forums, Cloud Partners Summit, MicroCorp One-On-One, and CompTIA ChannelCon.  He also hosts and presents webinars and eSeminars for QuinStreet, UBM and others.

He refers to himself as a “Senior Resultant” because he has always understood that we are all measured only by our results.  Connect with Howard at hmc@hmcwritenow.com and review his portfolio at www.hmcwritenow.com.

Check out this episode!