I was always taught that the most effective marketing happens when the buyer and the seller win. What that means in the real world is that the seller writes copy to provide an undeniable value in their product or service to their prospective buyer. Then the buyer wants to pay …

Jan Deardorff is an inspiration to many. She started her Mary Kay business while a teacher and in five months made more than she did teaching. Many want that dream to come true when they start home-based businesses yet many never come close to her success. How has she accomplished …

Lisbeth Tanz has been editing and ghostwriting for a long time now and gets asked many questions about the process. Here are a few of the questions she is often asked. Is a ghostwritten book equal to a self-written book, do we need to listen to everything an editor tells …

Data. And not my favorite Star Trek: TNG character either. Is now considered a more valuable resource in some circles than gold or diamonds. But what does all that data mean and how do you access and use it? Rick Francart loves all things data and helps his clients harness …

As an entrepreneur your worst fear is often what happens to your  business if you get sick. You might ask yourself, “How do I continue until I am better? What will happen to my staff? What happens if my illness lingers a long time? What if I am not the …

Ted Pankiewicz created For the Love of Paws in 2014 after a devastating loss. Their mission is to help seniors who can no longer take care of their beloved pets. They provide food, to seniors and their pets, care, foster placement and more. That more is where it gets even …

Ashlyn Szilva says that demographics are no more when it comes to selling and marketing to your clients. If you are not thinking about culturegraphics then you are missing out on clients. If you want to do business in the world today you have to be able to move fast …

Lisa Cummings has been a road warrior her whole career as the leading consulting firm for helping businesses Lead With Strength using the Strength Finder model. Most of her year was spent travelling to and from clients to run live workshops. One day she asked herself, “Can I do what …

On this episode Maura Nevel Thomas explains why attention management is more powerful than time management. Time management is over and done with. Forget it. Throw those thoughts away and focus on where you put your attention. According to Maura, if you spend your time focusing on where you pay …

Did you know that you should never charge your phone at a communal charging station? Did you know you should be careful where that charging cable for your phone or other smart device came from or how you can protect yourself while using public WiFi? These and other questions are …