How do you build and maintain, “recency, frequency and money” while building raving fans? Having a steady repeat stream of customers makes the difference between a profitable bottom line and one laden in red. Amy Biddle is one of the top e-commerce digital strategists and on this episode she talks …
Closing the Success Gap for Women – Marcella Allison
Founder of the Mentoress Collective and world renowned Copy Chief Marcella Allison has the data and experiential proof to show that women who are a part of women only mentoring and peer groups reach higher levels in business and in life. Join us as we discuss, and Marcella shares specifics …
Opportunity Costs – Jay McBain
I had to have Jay McBain back on the show to continue our conversation from July, 2020 about customer obsession, journey mapping and the future of week. A year has gone by since then and I wanted to look at what he was seeing transformed, stagnant and a no go. …
Make Yourself Chooseable – Belinda Weaver
Forget finding your unique value proposition. Focus on making yourself chooseable. That’s what my guest Belinda Weaver believes is more important to focus on instead of trying to figure out what makes you, your company or your products different than your competitors. She believes that “we don’t need to be …
Steel Fear, Write Good or Gooder, Fan Geeking Out – John David Mann
I never turn down a chance to have John David Mann on the show. I crave reading any book, article, blog or social media post or even just an email he sends. Each word is crafted. Not just typed onto a page but crafted to create maximum lift to the …
Steel Fear, Navy SEAL Sniper, Afghanistan, Writing – Brandon Webb
Becoming a Navy SEAL is hard enough but then becoming a SEAL Sniper and then SEAL Sniper instructor and then being asked to revamp SEAL Sniper training is not something many have on their resumes. Add NY Times Bestselling author, entrepreneur, military advisor, father, pilot, philanthropist and several other things …
Journal My Health – Journaling Health to be Heard and Heal
Covid has put health at the top of many minds this past year plus and my guests are no exception. Tracey Welson-Rossman and Dr. Marta Becker were watching what was happening with patients being diagnosed with long-haul covid and decided to do something to help patients and their doctors track …
Shadow Hill – Thomas Kies – Novelist, Small Business Advocate and Environmentalist
Thomas Kies, or as I know him, Tom, just released his fourth novel in the Geneva Chase Mystery series. Books that you will want to devour from the first page until the last. I know from experience. Writing novels is a passion for this former journalist and life experiences have …
Permission to Kickass – Angie Colee
Illness prevented an earlier post of this episode recorded on June 29, 2021 yet the content is perfectly relevant today and always. giving ourselves permission to “kickass” as Angie Colee puts it is not something easy to do for most people. Many look for outside permission to excel and live …
Hip Hop, Yoga, Pitching, Branding and Podcasting – Rajiv Nathan
What do you call someone who is a Hip Hop artist, Yoga instructor, helps companies and individual create their brands and tell their stories? I call him Rajiv Nathan. Known as the Startup Hypeman in the world of startup pitching for funding, Rajiv Nathan AKA RajNation, spends his time helping …