167: Christina Daves – PR for Anyone – Really!

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PR, or public relations, is something so many people want for their businesses but most have no clue how to get. The old adage of any press is good press doesn’t really fly in this day and age. Just look at all the social media postings when airlines do something bad. That is NOT a good thing for their brand.

So how does the average person get PR that moves the needle forward on the dial of their business success?

My guest built her brand into a powerhouse and wrote a book about how you can do it too. She also coaches others and has some done for you products. But what she really does is show you how all it really takes to get positive, needle moving PR is just a few simple and consistent steps.

Christina Daves shares a three part formula and has a free 10 day challenge you can take that will get you started right away on getting PR for your business.

  Christina Daves is a serial entrepreneur who has founded and run five successful companies over the past 20 years.

With no resources remaining when she launched her latest venture, CastMedic Designs, Christina taught herself everything she could about generating her own publicity, which basically provided her free advertising for her business.

Since launching in 2012, she has appeared in close to 1000 media outlets including national and local television and publications. As a result of this success, she launched PR for Anyone® to help other small business owners have similar success.

Together with her clients, Christina has generated over 8 figures in sales from free publicity.

Christina is also the author of the bestselling book, PR for Anyone™ – 100+ Affordable Ways to Easily Create Buzz for Your Business.

Check out this episode!