Increasing Influence – With Lori Ruff

In Entrepreneur Master CLass by Laura

Entrepreneur Master Class


Influence. As we talked about on the show last week, true leadership is influence and nothing more. But how do you get it? How do you grow it? How, in this age of social media and short attention spans do you build vocal advocates?


Join me with my guest Lori Ruff, #7 on the Forbes list of Women in Social Media Power Influencers as we answer those questions and pose a few more.  We are live at 5pm eastern on the All Business Radio Network. Catch the replay on iTunes or Stitcher!



Lori Ruff, Chief Branding Officer of ALPFA, The Association of Latino Professionals for America, is a long-standing authority on Social Media and a LinkedIn Ambassador. She shows companies and professionals around the world how to use social technology to achieve key business objectives.

Ruff defines transparency as clear, courageous and honest communication that inspires others to live their passions and encourages transformative change.  With youthful curiosity, she maintains a singular outlook causing her to ask questions, think, and believe a little differently than her peers.

She delivers world-class expertise at a time when many entrepreneurs and business innovators are trying to make their mark in a bigger and ever more challenging world. Lori is a master networker who will help you “get known, get smart, and get business!”

A long-standing authority in B2B Social Media Marketing, Lori has been named to numerous lists including twice to Forbes Top 50 Global Social Media Power Influencers, Forbes #7 Woman Social Media Power Influencer, CEOWorld’s #7 Social Media Power Women, AGBeat’s Top 50 Industry Influencer, Moody’s 50 Favorite People of 2012, Top 10 Web Sources: US Women, #30Bestof Female Bloggers, and Webbiquity’s #Nifty50 Top Twitter Women Writers.

Dubbed by her fans as “The LinkedIn Diva” Lori is one of the Top most-connected women on LinkedIn.  She writes and speaks on topics such as Relationship-Driven Business Development, Presenting an Authentic Online Presence, Building Community & Engagement at conferences and gatherings and is in high demand by executives working to establish best practices.

Lori is a published author on the topics of LinkedIn, Social Media and Privacy: including Keep it Real, Rock the WorldTM with LinkedIn 3.0, #PrivacyTweet Book01. She is host of, co-host of RockTheWorld with LinkedIn radio, and a guest host on’s Conference Recap Series.