145: Bob Burg – The Go-Giver Influencer

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“There Is a Major Problem in The World Today: It’s Not People Disagreeing with One Another. It’s That They Cannot Disagree Agreeably, Civilly, And, Most Importantly, Persuasively!”

And according to Bob Burg, that simply need not be the case.

Bob says, “You can get the results you want while making the other person feel genuinely good: about themselves, about the situation, and about you!”

My guest on this episode, Bob Burg, is one of the most influential people I know. He is also wise and kind and a true Go-Giver. He lives what he teaches. Well really what he teaches is who he really is in the world.

The Go-Giver Influencer is the latest release in The Go-Giver series of books with over 700,000 copies in print around the world. The series, in my opinion, should be required reading if you live on this planet.

Listen to this episode and learn the 5 secrets of ultimate influence and how to implement them, including, Master Your Emotions, Let Go of Having to Be Right and three more.

  In their bestselling business parable, The Go-Giver and then their follow-up, The Go-Giver Leader, Bob Burg and John David Mann challenged the conventional wisdom about success. Now they’re back with a new and equally compelling story about the power of genuine influence, in business and beyond.

THE GO-GIVER INFLUENCER: A Little Story about a Most Persuasive Idea tackles the paradox of achieving what you want by focusing on the other person’s interests. No, not in a way that is self-sacrificial but rather in such a way that all parties benefit greatly. This results in both immediate and long-term success.

Bob Burg speaks all over the world on topics related to The Go-Giver, as well as what he calls, Ultimate Influence?. While his total book sales number well over a million copies, his and Mann’s original book has itself sold over 700,000 copies and has spurred an international movement.

Their new book, however, The Go-Giver Influencer, might just be their most important book of all.



Check out this episode!