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Are you focusing on impact? If you do, money will follow. The old ways of doing business aren’t working as effectively as they used. “If you build it they will come” is no longer true. What is true is that if you make an impact on and in people’s lives with your business they will buy and they will continue to buy and they will tell their friends who will tell their friends. As long as you focus on the impact you and your business will have for them, their business and their lives. But how do you do that?
My guest today is Wendy Lipton Dibner. One of my personal mentors and friends and someone I have great respect for because of the impact she has made in my life and the lives of others I know.
Forbes is following her current book tour as she makes an impact in each city she visits. One of the lessons she teaches is “don’t try to fit yourself into a model that is not you.” And then she shows you how to create your model of business.
Her current book is titled Focus on Impact, The 10-Step Map to Reach Millions, Make Millions and Love Your Life Along the Way
A little about Wendy:
Wendy Lipton-Dibner is the world’s leading authority on business development through impact strategy. President of Professional Impact, Inc. and founder of Move People to Action™ Wendy is internationally recognized for her unparalleled ability to help clients maximize and capitalize on the unique impact they bring to people’s lives through one-of-a-kind marketing, products and services. A multiple-time bestselling author and highly sought-after keynote speaker, Wendy serves as a trusted advisor to doctors, executives, start-up entrepreneurs and top influencers around the globe. She is the author of the new business acceleration book, Focus On Impact® – The 10-Step Map to Reach Millions, Make Millions and Love Your Life Along the Way.