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Writing copy to sell things is a science. Writing that same copy in a voice that does not even match your age, race, nationality and more is an art. Making that same copy wildly successful is similar to the difference between me trying to play the piano and Mozart.
Carline Anglade-Cole is a copywriting Mozart. She is able to switch faces and voices with apparent ease while writing copy that converts to sales for her clients. Her copy doesn’t just convert once though. It keeps converting over and over and over again.
On this episode Carline discusses her new book, My Life as a 50+ Year Old White Male: How a Mixed-Race Woman Stumbled into Direct-Response Copywriting and Succeeded!
Carline answers questions on how she deals with a blank page, putting herself into the voice of the target client and how she deals with time interruptions and sets boundaries with her family to keep sacred her “money time.”
Carline Anglade-Cole is kick-butt international direct-response copywriter who specializes in the alternative health field. With over 30 years in the direct-response industry, she has launched products in the U.S., Germany and New Zealand. And she’s written boatloads of winning sales copy for numerous clients including Oprah, Peak Pure & Natural, Healthy Directions, Health Resources, True Health, AWAI, Sun Chlorella USA, Biocentric Health, Weiss Research, Frank Cawood & Associates, Soundview Publications, Nature City, Dr. Hittich and many more.
Carline is the author of the Amazon #1 Bestseller, “My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded! She is also the recipient of the prestigious American Writers Artists Inc (AWAI) Copywriter of the Year award.