Did you guess this show is about email marketing? Or did you think it was a spoof of Hamlet? The first thing that comes to mind for me is email marketing is less expensive than physical mailings. You could spend over $400 on a postcard campaign to only 500 or so recipients, or you could spend a single hour creating and sending the same announcement via an email to thousands of recipients, for a fourth or less of the postcard cost. But if you don’t do it right, you may be wasting your time.
Join me as I speak with Larry Hedin, a 27 year marketing veteran and successful entrpreneur who is known for his innovative sales and marketing strategies. If you are doing email marketing today or are just thinking about starting, you won’t want to miss this show.
Larry Hedin is Vice President of Sales & Marketing of Heartland Technology Solutions (HTS). HTS is a regional IT Solution Provider with 7 locations across the Midwest. Larry has served as a member of the Compaq Reseller Advisory Council, President of Ingram Micro’s VTN Heartland Chapter, Facilitator for HTG Peer Groups, member of Ingram/VTN Advisory Council and is currently serving as Facilitator for the Ingram/VTN Connect Sales Management Peer Group. Larry has been involved in the technology industry for over 27 years and is widely known for his innovative sales and marketing practices.