How to Sell Your Business – John Warrillow

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To some, selling your business is a sellout and that you should build a business for legacy and pass it on to your family. To others, before you even open the doors of your business you should have a plan for how you’re going to sell the business and every day in business be growing it to sell it.

I don’t think it matters what other people think you should do with your business. I think what matters is what you want to do with your business. And that may change overtime as well. Whether you plan on selling your business or not, understanding the principles of what somebody is looking for if they want to buy it can help your business achieve greater success. Even if you never sell.

My guest today is John Warrillow, founder of Built to Sell and The Value Builder System, a successful entrepreneur himself and the author of numerous podcasts and books on building and selling businesses. John and I talk about his latest book The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting on Top.

He shares what is really involved with selling and growing a business and the questions you need to ask before, during and up to the moment of sale. If you’ve ever thought it would be great to sell your company you’ll want to listen to this episode . If you’re thinking about starting a business, you’ll want to listen to this episode. If you have a business and think you want to pass it on to your family , you definitely want to listen to the end of this episode for John’s view on passing your business to your family.

John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business.

John is the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc magazines as one of the best business books of 2011. Built to Sell has been translated into 12 languages. John’s next book, The Automatic Customer: Creating a Subscription Business in Any Industry, was released by Random House in February 2015 and has since been translated into eight languages. In 2021, John released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books which teach business owners how to build, accelerate, and harvest the value of their company.

As the host of Built to Sell Radio, John has interviewed hundreds of founders about their exit. Forbes ranked John’s podcast as one of the ten best podcasts for business owners.

Before founding The Value Builder System™, John started and exited four companies.

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