Wouldn’t it be great if you never had to “turn your business around” because your business was failing? What if you knew what the warning signs were, or better yet, never had to worry about them because you designed your business to to weather any changes and you knew what to look for as early warning signs?
No one can design a business to weather any changes without impact but what you can do is learn how to monitor your business and minimize the ups and downs. You can even learn to be comfortable looking at your business finances without freaking out. I see a lot of this with my clients as does my guest, Steven Kaufman of Red Fender.
Steven Kaufman is the author of The Garbageman’s Guide to Life and a sought-after business strategist and turnaround expert.
On this episode Steven shares the lessons he has learned helping others turn their business from the red to the black (if you don’t know what that means you need this episode). he discusses the key to hiring, how your ego factors in and why it is important for you to know when you are making decisions based on ego and Steven shares how people and processes are inseparable. That is in direct contrast to what others say by the way.
I don’t know about you, but knowing what to look for, and the practices and tools you can use on a daily basis to keep your business thriving, is worth the time to listen to this episode and pick one new practice to start today.
There is much more in this episode. Let me know what stands out to you the most and, if you need help, reach out to me or Steven and get the help you need.
Known among friends as a Brainiac with a love of learning, Steven Kaufman graduated with honors from Stanford University. He spent the first twenty years of his career in the U.S., Europe and Asia, specializing in operations, logistics management and marketing, then founded a technology company for the waste industry that sold in 2018. He became CEO of a medical billing firm and now consults for companies on operations, product and marketing projects. He is the author of one non-fiction book and has written three novels (with a fourth on the way). Steven’s journey, both personally and professionally, led to an insatiable curiosity about the mind and how it works, giving him a unique brand of clarity, energy and optimism. www.redfender.com