Forget finding your unique value proposition. Focus on making yourself chooseable. That’s what my guest Belinda Weaver believes is more important to focus on instead of trying to figure out what makes you, your company or your products different than your competitors.
She believes that “we don’t need to be 100% unique in business…we have to become chooseable.
What does that mean though and how do you position yourself to become chooseable? Belinda and I discuss three areas you can shine a spotlight on to make yourself chooseable and have your business land more clients.
Belinda Weaver helps people write copy that makes them money. Whether it’s teaching copywriters how to run successful businesses or business owners how to write more effective copy Belinda has courses, coaching and mentoring that builds skills and confidence. But she wasn’t always a copywriter. Belinda worked as a computer programmer, then in marketing before discovering copywriting was her jam. Since then, her business – Copywrite Matters – has not only survived but grown while she’s moved between Australia, England and the USA, and had two kids.
She cohosts the popular copywriting podcast, Hot Copy with Kate Toon and is regularly featured in the media such as Copyblogger, Business Insider, Amy Porterfield’s pod and The Copywriter Club.
An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.
Read along with the show or just read the transcript!