Marketing can make or break any business. If you don’t get the word out then customers can’t find you to do business with you and money does not come in to fill your bank account. But how do you effectively market your business without breaking the bank? Has marketing changed in 2019 versus previous years? Or has it stayed the same? Ken Herron has the questions and the answers.
My guest on the 2-26-19 show is the 4th most followed CMO on Twitter worldwide. Not an easy feat.
In this episode Ken Herron shares how to market your business for digital and traditional platforms. Ken starts out sharing the six marketing questions to ask in market in 2019 and then Ken shares how to determine where you need to market your message and product so you can reap the rewards and your clients can find your products and services they need to help them succeed.
A top-ranked IoT expert and the fourth most-followed CMO on Twitter worldwide, Ken Herron is the Chief Marketing Officer of Singapore Artificial Intelligence company UIB. He is based in Orlando, Florida.
Prior to joining UIB, Ken co-founded software company SocialGrow. Prior to SocialGrow, he was CMO for Online Buddies and before that, Vice President of Interactive Strategies at Realogy. Ken spent 17 years with AT&T/Lucent Technologies/Avaya, most recently as a Director and Technical Manager in Avaya Labs where he managed a 200+ person global team. He serves as a member of the advisory board of digital health company TraveDoc. Ken earned his Executive M.M.P. from the Stanford Graduate School of Business, a Masters of International Management from the Thunderbird School of Global Management, and a Bachelor of Arts in International Economics and German from Drew University’s College of Liberal Arts.
Ken hosted the award-winning Social Solutions podcast for seven years and is a popular author and frequent speaker on digital transformation and leveraging new technologies to emotionally connect companies to their customers. Follow Ken on Twitter: @KenHerron