Do you know if you are focused on your brand essence or your brand ego? Do you know the difference between the two? How about story? Do you know how to use it for the right part of your brand? Tucker Stine and I pick up our conversation in part …
One of my most requested guests has come back on the show to talk how we can keep hope, have healing and know we have strength when it seems like none of that is possible. Dr. Laurie Nadel talks about terminal lethargy, what tasks we need to schedule and if …
Do you check in with your customer? Ever? Too often what happens is focus shifts to getting new customers at the expense of the old. Think how annoyed we all get when Cable and Cellular companies offer bonuses or special pricing to new customers and existing just keep paying higher …
Listeners wanted her back for more of her wisdom and I agreed. On this part 2 of a conversation with Amy Biddle she shares three strategies she has used to create advances in her business and life year after year. We also talk about her upcoming book, Acquire, Convert, Repeat. …
The biggest downfall to any brand is not what you think. It’s not a failure in service or product delivery. It’s not even a scandal. Tucker Stine has been helping brands of all sizes avoid and recover from what is the biggest downfall for many years and he shares the …
As if the title wasn’t enough to suck you in there is more from this much requested repeat guest. Her latest book’s title is You Don’t Suck – Your Copy Does – 60 Kick-Butt Lessons on Copywriting, Business and Life and it definitely delivers. Be prepared for a high-energy listen …
Having sold a business I can tell you that it is not just all about business issues like M&A, finances, contracts, staff, clients, branding and a few other things. What many never talk about is the emotional impact leading up to a sale, during negotiations and after the sale that …
Everyone talks about goals when they are starting out but do all goals matter equally? Are some dreams versus goals? Do all goals need to be done right now or do some need to wait because you need to look at them some more? My guest, Michael Nelson, is a …
What if you could turn upside down how you think about adding new partners and clients? What if you decided to create a business to help others do that? And what if that wasn’t how you originally thought of your company? Take a listen as I interview Dina Moskowitz, Founder …
Worry, anxiety, fear, frustration, lethargy, exhaustion and stress. I could check off the boxes on one or more of these almost every day. How about you? My guest is Dr. Katie Nall. She has a Ph.D in Mathematics Educations, is a multiple TEDx speaker and a Top level EFT practitioner. …